MEDIA CENTER PC NEWS

July 21st 2005

Samsung and LG Vie For Display Prominence


Samsung 40inch Active Matrix OLED
Samsung 40inch Active Matrix OLED
 
 
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Samsung and LG are both using IMID (International Meeting on Information Display) 2005 to push new developments in display technology.

Samsung’s line-up includes the world’s largest 82” TFT LCD, a 40” OLED using an a-Si backplane, and new LED backlight and mobile display technologies. LG, who have publicly declared their ambition to be the number one LCD and Plasma (PDP) TV manufacturer by 2007, is displaying a 60-inch full high-definition PDP TV module and a 50-inch PDP TV module that uses single-scan technology.

Highlights from Samsung’s exhibition booth at IMID are:

* 40" Active Matrix OLED: Recognized with the Top Industry Technology Award by the Ministry of Commerce, Industry and Energy, the 40" OLED display is the world’s largest and first to be developed as a single-sheet glass plate with WXGA (1280 x 800 pixels) HD-class resolution using an amorphous silicon backplane. It has a maximum brightness of 600 nits, a shade ratio (black-and-white contrast ratio) of at least 5,000:1, and color saturation of at least 80%. Its ultra-slim design allows for the development of TV sets that are a mere 3cm thick or less.

* 82" LCD TV Panel: The largest LCD ever developed, the 82" LCD was produced at the company’s newest and the world’s largest TFT-LCD production line, the 7th Generation (1,870mm×2,200mm glass substrates) line located in Tangjeong. It features an unparalleled viewing angle of 180deg and boasts a color saturation of 92% and video quality response speeds of 8ms or less.

* "Xmitter" LED Technology: The Xmitter technology incorporates Samsung’s proprietary optical structural design to enhance light efficiency by more than 40% over the conventional side scan method. Power consumption was reduced by 40% compared to existing LED products and color saturation stands at 107% while brightness is at 500 nits. The product is drawing attention as the next-generation light source as it meets new environmental regulations which will go into effect in Europe in 2006.

Sang Wan Lee, president of Samsung Electronics’ LCD Business, has said, "IMID is truly a global stage for the latest in display technology and Samsung is proud to introduce our most advanced technologies at this event."

Global demand for PDP screens is expected to rise sharply to 15 million units in 2007, compared with an expected 7 million units this year, a Samsung executive said.

LG.Philips LCD is showing 37- to 55-inch LCD TV modules that support HDTV signals, while the company is also introducing an LED backlight module that supports a 10,000:1 contrast ratio.

LG.Philips Display is highlighting slim CRTs with sizes ranging from 17- to 32-inch.




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