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MEDIA CENTER PC NEWSJanuary 5th 2006 ATI Shows High Definition Digital Cable PC Receiver
The ATI OCUR product opens a crucial barrier to making the PC ubiquitous for the ultimate entertainment PC. According to the Consumer Electronics Association, almost 68 per cent of the North America market is served by cable operators(1), and now these end users will be able to access premium content. This new OCUR product is designed to support any cable television system in North America on the PC. "We're working with Microsoft and other industry leaders to drive Media Center PCs to be more intuitive, powerful and robust than standalone consumer electronics devices," said Godfrey Cheng, directory of marketing, multimedia business unit, ATI Technologies Inc. "The forthcoming OCUR PC receiver is powered by ATI's Avivo(TM) technologies which means that not only will the Media Center PC have a new level of functionality but also the highest available video quality. ATI is proud to work with Microsoft to demonstrate this new OCUR PC receiver for a new era of media PCs." "Microsoft strives to provide our customers with the most compelling TV experience possible on Windows Media Center," said Dave Mendlen, director of Windows Consumer Marketing at Microsoft Corp. "We're excited to work with ATI on this project, based on the company's industry-leading expertise in both multimedia PC solutions and the digital TV marketplace." |
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