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MEDIA CENTER PC NEWSSeptember 29th 2006 Microsoft Reveals Zune Price
The price point appears to have been set to match that of the 30 GB Apple iPod, so how do the two devices stack up against each other? Firstly the capacity is identical – 30GB. That's mid range these days, and you can get an 80GB iPod, but at this stage, Zune and its more established rival are neck and neck. Zune nudges into the lead with its 3 inch colour display. The iPod lags behind with its paltry 2.5 inches. 30-15 to Bill Gates. Weight is a little tricky to judge as Microsoft have been very cagey about it. This would naturally lead one to believe that Zune is a little on the dense side, but then that brown model does resemble a brick, so perhaps it's just reverting to type. Bloggers who have actually held the thing say that it is not appreciably different to the iPod, so let's award the benefit of the doubt and call it a draw. 40-30 to Zune and game point against the 30GB iPod. Looks can kill as the saying goes, but Zune won't have a lot of bodies trailing in its wake. The white and black models aren't too bad, but that brown one is a bit of a market research mystery at the moment. It's going all the way.....deuce. Features is where Zune nails the iPod and finishes it off. Wireless capability enters the fray and it's advantage Zune. Remember that it has an FM tuner and the 30GB iPod is down and out. So, for $250 Zune just shaves the iPod. However, the one thing it doesn't have is brand awareness. The iPod has become iconic and any amount of undercutting of the iPod doesn't change that. |
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